For Intel, the challenge with Thunderbolt will be how to make it competitive with USB 3.0. The introduction of Thunderbolt has followed many of the same steps of FireWire – a protocol that has been having an extended funeral after continuing to loose its market share and device support year-over-year to USB 2.0.
Intel’s director of marketing, Jason Ziller, isn’t overly worried about Thunderbolt following the path of FireWire.
“We expect Thunderbolt to be complementary to USB 3.0,” he said at Computex press conference. “We expect to see them co-existing on PCs. When you have them both, you really don’t need anything else.”
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